Functional Foods & Sustainable Nutrition: What Actually Works
The health aisles are full of functional foods: adaptogen chocolate, probiotic snacks, “guilt-free” ice cream, and viral sodas promising immunity or clarity. This trend is booming. Functional foods and beverages look set to top $281 billion globally by 2028, with demand not just growing but becoming the baseline expectation, not the exception. But while packaging […]
High-Protein, High-Fiber Foods & Non-Alc Drinks: What Men Are Buying
The way men eat and drink is changing—and fast. Recent market data shows spikes in: This isn’t just a fad. It’s behavior change in action.Men are tired of counting. Tired of hacks. They want simple habits they can repeat. That’s where ZANE thrives. We coach men to turn these trends into repeatable systems. What’s working: […]
Protein Is Everywhere. Are You Overdoing It?
Protein has become the go-to nutrition buzzword in 2025.It’s in cereal. Ice cream. Sodas. Chips. Even candy bars. And while protein is essential, it’s not magic.If you’re overdoing it without a plan, you might be wasting effort, money, and missing the bigger picture. At ZANE, we coach men to use protein strategically. Not blindly. Here’s […]
Longevity in Action: Live Smarter, Not Just Longer
Longevity has become the new status symbol. It’s not just about living to 90. It’s about having energy, strength, and clarity into your 70s and beyond. Biohackers love to chase it with supplements, ice baths, and red light therapy. But the truth is, what you do daily matters more than what you occasionally optimize. At […]
Functional Beverages: When Wellness Tastes Good
Functional beverages are having a massive moment. Everywhere you look, there’s a new drink promising focus, energy, better digestion, or immune support. Prebiotic sodas. Greens powders. Mushroom lattes. Creatine seltzers. What’s interesting is not just what they promise, but how people are using them. These drinks don’t replace meals or workouts. They support habits. They’re […]
Why the 6‑6‑6 Walking Routine Actually Works
TikTok trends don’t often produce smart, sustainable fitness habits—but the 6‑6‑6 walking routine might be the exception. It’s simple: What makes it work is not magic—it’s structure. The walk itself falls into Zone 2 cardio, which is the sweet spot for burning fat, improving cardiovascular health, and lowering stress. It’s sustainable, low-risk, and high-reward. For […]
The Fibermaxxing Trap
The Fibermaxxing Trap: When “More Is Better” Backfires The “fibermaxxing trend” is everywhere right now. From TikTok wellness creators to nutrition forums, people are obsessing over fiber. They’re loading up on chia seeds, psyllium husk, beans, and high-fiber wraps at every meal. The goal? Better digestion, better energy, and a leaner body. The intention is […]
Protein Without the Hype: What You Actually Need to Build Muscle and Burn Fat
Protein without the hype means you get what you need without chasing powders or marketing claims. You want enough protein to support muscle growth, satiety, and recovery. That usually means around 0.6 to 0.8 grams per pound of body weight. That range supports muscle and fat loss without excess. You do not need a tub […]
Motivation Dies Systems Do Not
Motivation is temporary. You feel fired up on Monday, but come Wednesday you are tired. That is why motivation dies systems do not. Systems build routines that keep going even when enthusiasm fades. When motivation dies, you need a fallback plan. A system that runs on autopilot. That is why successful men design routines based […]
How to Make Fitness Tech Actually Stick: The ZANE Way
Most fitness apps fail after a few weeks. Not because the workouts are bad, but because they don’t help you build habits. They track reps, log meals, and send reminders, but they don’t teach you how to stay consistent when life gets busy. That’s where ZANE changes the game. We built ZANE to be different. […]
