Protein has become the go-to nutrition buzzword in 2025.
It’s in cereal. Ice cream. Sodas. Chips. Even candy bars.
And while protein is essential, it’s not magic.
If you’re overdoing it without a plan, you might be wasting effort, money, and missing the bigger picture.
At ZANE, we coach men to use protein strategically. Not blindly.
Here’s what the science and coaching experience say:
1. Yes, protein helps with fat loss and muscle gain.
It increases satiety, supports muscle repair, and stabilizes energy. But more isn’t always better. The optimal intake for most active men is 0.7–1.0 grams per pound of bodyweight per day.
2. The source matters.
Real food proteins—eggs, fish, chicken, Greek yogurt, legumes—provide micronutrients, not just macros.
Supplements are fine when convenient, but they’re not a foundation.
3. Meal timing helps, but consistency wins.
Spacing protein across 3–4 meals improves absorption and muscle protein synthesis.
It’s more effective than loading 100g into a single dinner.
4. Too much protein crowds out other important nutrients.
You still need fiber, healthy fats, and antioxidants. Don’t let “more protein” push real food off your plate.
Protein is powerful. But only if it fits into a well-designed system.
ZANE builds those systems—where protein supports your goals instead of becoming a distraction.
