The health aisles are full of functional foods: adaptogen chocolate, probiotic snacks, “guilt-free” ice cream, and viral sodas promising immunity or clarity. This trend is
The way men eat and drink is changing—and fast. Recent market data shows spikes in: This isn’t just a fad. It’s behavior change in action.Men
Protein has become the go-to nutrition buzzword in 2025.It’s in cereal. Ice cream. Sodas. Chips. Even candy bars. And while protein is essential, it’s not
Longevity has become the new status symbol. It’s not just about living to 90. It’s about having energy, strength, and clarity into your 70s and
Functional beverages are having a massive moment. Everywhere you look, there’s a new drink promising focus, energy, better digestion, or immune support. Prebiotic sodas. Greens
TikTok trends don’t often produce smart, sustainable fitness habits—but the 6‑6‑6 walking routine might be the exception. It’s simple: What makes it work is not
