The way men eat and drink is changing—and fast.
Recent market data shows spikes in:
- High-protein yogurts, tinned fish, and cottage cheese
- High-fiber meals and packaged snacks with 10g+ per serving
- Non-alcoholic drinks that support mood, focus, and social rituals
This isn’t just a fad. It’s behavior change in action.
Men are tired of counting. Tired of hacks. They want simple habits they can repeat.
That’s where ZANE thrives. We coach men to turn these trends into repeatable systems.
What’s working:
✔️ High-protein, high-fiber combinations. They control hunger and support performance.
✔️ Non-alcoholic rituals. Swapping alcohol for feel-good drinks helps sleep, mental clarity, and identity.
✔️ Minimal decision-making. Having defaults means consistency.
Smart consumption is the new strength signal.
If your habits align with your identity, you win.
ZANE builds the system to get you there.
